Tweet Ed Bott of ZD Net writes that widespread adoption of Microsoft’s Internet Explorer 9 Tracking Protection Feature has the potential to disrupt the online advertising world. As explained by Bott, with the version of IE9 made available last week, it takes only a few clicks to download a Tracking Protection List and begin blocking third …
Tag Archive: Online Advertising
Jan 27
A New Tag for Online Ads?
Tweet Stephanie Clifford reports in today’s The New York Times on an interesting development in the online privacy wars. According to the article, several major advertisers are considering appending a stylized ”i” icon to their online ads that rely on consumer online behavioral data. The initiative would begin this summer. The icon was developed by the Future of Privacy Forum. A consumer …
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