So you think an iPhone app would be a great way to promote your business, but you fear the development costs? 
BusinessWeek reports on an increasingly popular and affordable alternative: Do-It-Yourself (”DIY”) iPhone Applications. For a fraction of the price of custom development, you can now create a game, blog feed, quiz, streaming video, or other application, without hiring a costly developer to write a single line of code. Read more »
Apple’s decision-making process regarding its approval or rejection of specific iPhone applications has always been something of a mystery. Yesterday, Phil Schiller, a senior Apple executive, took the unusual step of e-mailing John Gruber of Daring Fireball to comment on the approval process for the Ninjawords application, a dictionary application that was rejected multiple times because it, apparently, contained more offensive language than standard, published dictionaries. As a private company, Apple will assert its right to determine which apps it wants to sell. This was most starkly illustrated recently with Apple’s decision to reject the Google Voice application, a decision that caused considerable outrage in the tech world. One hopes, however, that this is a first step by Apple towards greater transparency respecting its decision-making process and application approval criteria. I know that our clients – whether they are the application programmers or the creative forces behind them – would certainly appreciate more disclosure from Apple in this area.
BusinessWeek reports on an increasingly popular and affordable alternative: Do-It-Yourself (”DIY”) iPhone Applications. For a fraction of the price of custom development, you can now create a game, blog feed, quiz, streaming video, or other application, without hiring a costly developer to write a single line of code. Read more »
Apple | editor | 
November 2, 2009 3:36 pm | 
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