Posts tagged: 4As

Who Owns the Software and Software Tools Undergirding Digital Ads?

Technology has certainly changed advertising. But, often, the ownership, intellectual property and other clauses in agreements between agencies and advertisers have not been adapted to accommodate the changes in the services agencies provide. Candice Kersh, a partner with Frankfurt Kurnit and one of our colleagues, has written an essay on ownership issues in the creation of digital advertising software. It’s an important read for agencies, advertisers, and software developers. And we’re pleased to report that the “4A’s” — the American Association of Advertising Agencies (the leading agency trade group) has published it.

Who Owns the Software and Software Tools Undergirding Digital Ads?

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categories Advertising, Software | editor | datetime March 8, 2010 2:13 pm | comments Comments (1)

Who Owns Interactive Advertising Data?

It’s been one of the hottest open issues for advertisers and online publishers: who owns the data on how consumers responded to an online campaign? And when can an advertiser or a media company repurpose data and retarget consumers? There’s a lot of money and privacy at stake, and to help bring more clarity, the Interactive Advertising Bureau (IAB) and the Association of American Advertising Agencies (4As) teamed up on a comprehensive update of their “Standard Terms and Conditions for Interactive Advertising for Media Buys One Year or Less (STCs)” –  the model contract for online media purchases.  Our friends at MediaPost first reported the news here, and IAB’s press release is here. Read more »

Who Owns Interactive Advertising Data?

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categories Advertising, Commerce | editor | datetime December 18, 2009 2:02 pm | comments Comments (0)

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