Tweet Technology has certainly changed advertising. But, often, the ownership, intellectual property and other clauses in agreements between agencies and advertisers have not been adapted to accommodate the changes in the services agencies provide. Candice Kersh, a partner with Frankfurt Kurnit and one of our colleagues, has written an essay on ownership issues in the creation of digital advertising …
Tag Archive: 4As
Dec 18
Who Owns Interactive Advertising Data?
Tweet It’s been one of the hottest open issues for advertisers and online publishers: who owns the data on how consumers responded to an online campaign? And when can an advertiser or a media company repurpose data and retarget consumers? There’s a lot of money and privacy at stake, and to help bring more clarity, the Interactive Advertising Bureau (IAB) and the Association of American Advertising Agencies (4As) teamed …
Recent Comments