Last week we wrote of an interesting proposal by major advertisers to append a stylized “i” to online ads that rely on consumer online behavior data. Now the Mozilla Foundation, the organization behind the Firefox Web browser, is designing a standard set of colored icons to reveal how data-protective — or how intrusive — Web sites are. Mozilla’s hope is to use the leverage it has through its popular browser to convince Web publishers to disclose their privacy practices in a standard way. What might the Mozilla privacy icons look like? The Mozilla Foundation posted these graphics:
CNET explains that a major challenge for Mozilla will be to avoid the pitfalls of P3P (Platform for Privacy Preferences), an earlier effort to convince Web publishers to rate Web site privacy practices in a standard manner.