Stephanie Clifford reports in today’s The New York Times on an interesting development in the online privacy wars. According to the article, several major advertisers are considering appending a stylized ”i” icon to their online ads that rely on consumer online behavioral data. The initiative would begin this summer. The icon was developed by the Future of Privacy Forum. A consumer who clicks on the icon will receive information explaining how the advertiser used the consumer’s Web surfing history and demographic information to target him or her for the ad. Advertisers hope this new effort at self-regulation can help the industry stave off potential FTC regulation.