Tweet The Council of Better Business Bureaus (CBBB) has announced the first six compliance agreements with online behavioral marketers under its Online Interest-Based Advertising Accountability Program’s (Program) self-regulatory regime. Beginning in August, the Program began testing the functionality, usability, and duration of consumer-choice mechanisms offered by a number of companies. As a result of that …
Monthly Archive: November 2011
Nov 09
Video Ad Network Settles FTC Privacy Complaint
Tweet The Federal Trade Commission’s proposed settlement with the online advertiser ScanScout, announced yesterday, offers a timely reminder of the importance of ensuring that your company’s stated privacy practices align with how your company actually collects and uses information. ScanScout is a video advertising network that places advertisements on websites and, in the process, tracks …
Nov 04
Measuring Buzz: Best Practices for “Social Listening”
Tweet Today advertisers are not only mastering the art of speaking through social media channels, they are also exploring ways to listen and learn. But while “social listening” or “social media monitoring” can yield valuable market data, these practices also raise privacy and ethical concerns. To help marketers navigate this important frontier, The Council of …
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