Tweet These days, companies rely increasingly on e-commerce and social networking to enhance sales. In the process, however, they are collecting enormous amounts of personal consumer data that may be vulnerable to security breaches. The costs of those breaches can be high. Companies that fail adequately to protect consumer data may be subject to Federal and State regulatory …
Monthly Archive: April 2011
Apr 08
New Best Practices for Mobile Marketers
Tweet The Mobile Marketing Association recently issued a revised version of its U.S. Consumer Best Practices (version 6.0) (effective April 1, 2011), which includes a number of changes that could impact advertisers who utilize mobile programs. While the Mobile Marketing Association Best Practices do not have the force of law, many leading advertisers follow them, …
Apr 05
Prosecutors Examine App Data Collection
Tweet Does your smartphone app collect personal information about users without proper disclosures? Today’s Wall Street Journal reports that federal prosecutors in New Jersey are investigating whether certain app makers are in violation of federal computer-fraud law.
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