Tweet It’s been one of the hottest open issues for advertisers and online publishers: who owns the data on how consumers responded to an online campaign? And when can an advertiser or a media company repurpose data and retarget consumers? There’s a lot of money and privacy at stake, and to help bring more clarity, the Interactive Advertising Bureau (IAB) and the Association of American Advertising Agencies (4As) teamed …
Monthly Archive: December 2009
Dec 16
Frankfurt Kurnit Hosts Smash Gotham Media Event
Tweet Our law firm, Frankfurt Kurnit, just hosted a fantastic Gotham Media digital breakfast panel on the business of social media. Eighty media, entertainment, and technology executives jammed our boardroom and 50 more watched Gotham’s “live stream” over the Internet. Panelists included David Berkowitz of 360i, Gene DeRose of House Party, Dave Ford of Branded Evolution, Phil Pearlman of StockTwits, …
Dec 15
News from the Free-vs-Pay Front
Tweet Google’s “First Click Free” program for content publishers with pay walls appears to have had some vulnerabilities. If you’re not familiar with First Click Free, it’s a program that allows readers of Google News search results to read one piece in its entirety — without being forced to register or subscribe. If the reader tries to read a second article from a site requiring payment or …
Dec 10
FTC Weighs in on Kids and Virtual Worlds
Tweet The FTC issued a congressionally mandated report today about online virtual worlds. ”Virtual Worlds and Kids: Mapping the Risks” details the types of content found in online virtual worlds, and the methods virtual world operators currently take to prevent youth access to explicit content. The report is the result of an FTC survey of 27 virtual worlds. The FTC found …
Dec 08
Do Privacy Settings Work?
Tweet Facebook reportedly receives over 100 requests a week from law enforcement officers seeking information about its users. Amazon once received a request from a U.S. Attorney for purchasing histories for 24,000 of its users. Google battled a Department of Justice request for user search queries. Verizon gets thousands of these requests. And a 17-page Yahoo document outlining company surveillance capabilities recently leaked to the Net. Against this …
Dec 04
Another Challenge to Google Books?
Tweet Should governments play a role in the digitization of books or other online storehouses of information? The French Culture Minister Frederic Mitterand thinks so, according to this WaPo piece. Expressing concern about Google Books, Mr. Mitterand explained that ”It’s not up to this or that private group to decide policy on an issue as important as the digitization of our …
Dec 02
Facebook Will Change Group and Privacy Settings
Tweet If you’re one of the 350 million Facebook users who checked your homepage Wednesday morning (or saw this CNN report) then you already heard about Founder Mark Zuckerberg’s letter detailing upcoming Facebook changes. According to Mr. Zuckerberg, the goal is to “create a simpler model for privacy control where you can set content to be available to only your friends, friends of your friends, …
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