Category: Commerce

Who Owns Interactive Advertising Data?

It’s been one of the hottest open issues for advertisers and online publishers: who owns the data on how consumers responded to an online campaign? And when can an advertiser or a media company repurpose data and retarget consumers? There’s a lot of money and privacy at stake, and to help bring more clarity, the Interactive Advertising Bureau (IAB) and the Association of American Advertising Agencies (4As) teamed up on a comprehensive update of their “Standard Terms and Conditions for Interactive Advertising for Media Buys One Year or Less (STCs)” –  the model contract for online media purchases.  Our friends at MediaPost first reported the news here, and IAB’s press release is here. Read more »

Who Owns Interactive Advertising Data?

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categories Advertising, Commerce | editor | datetime December 18, 2009 2:02 pm | comments Comments (0)

News from the Free-vs-Pay Front

See full size imageGoogle’s “First Click Free” program for content publishers with pay walls appears to have had some vulnerabilities. If you’re not familiar with First Click Free, it’s a program that allows readers of Google News search results to read one piece in its entirety — without being forced to register or subscribe. If the reader tries to read a second article from a site requiring payment or registration, she would be prompted to pay or subscribe. A compromise, according to Google, that ”allow[s] publishers to sell access to their content in general while still allowing users to find it through our search results. Read more »

News from the Free-vs-Pay Front

categories Commerce, FTC, Google | editor | datetime December 15, 2009 12:29 pm | comments Comments (0)

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